Consulting services tailored to your goals
Empowering your business and personal brand to thrive in today’s competitive market.
We develop powerful business, and realistic brand, and marketing strategies that set your small or medium business apart.
Leveraging Lynley’s extensive experience in brand marketing leadership, we quickly see opportunities and create bespoke strategies to help your business grow.
Elevate your brand and marketing strategy
What we do
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I develop a clear ‘Plan on a Page’—a one-page guide capturing your vision for your business, achievable goals, actions, and customer experience strategies for the next 3, 6, and 12 months.
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Grounded in research, insight and applied experience, I help articulate your brand’s core values, personality, and narrative, ensuring your brand resonates with both internal and external audiences.
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Our marketing plans are rooted in the 4 Ps (People, Product, Process, Place) to ensure your strategy is executed effectively. I work with your marketing team or find the right support to deliver the plan and will quote on copywriting and content development.
The process
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1. Discovery: Searching for gold
We dig deep to uncover rich market insights from competitors, customers, and understand your business challenges. We listen closely to your leadership’s vision, thoughts, and ideas to fully understand the landscape.
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2. Distilling: Mining the gold
We identify and understand your brand’s unique positioning and sphere of influence. We distil this into a clear understanding of your brand’s distinction in the marketplace.
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3. Defining: Crafting the gold
We articulate your brand’s core values, personality, and narrative. We weave together a compelling brand story and create a distinct brand promise, along with the visual elements that bring it to life.
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4. Implementing: Selling the gold
We develop a comprehensive internal and external communications and engagement plan that ensures your brand connects and engages with both customers and employees. We implement the strategy with a focus on achieving tangible results and driving your business forward.
Your personal brand is your most valuable asset. At Brand New World, we help you articulate your unique story, define your purpose, and identify your target audience.
Lynley’s expert guidance ensures you gain the visibility and credibility needed to advance your career and life.
Email lynley@brandnewworld.co.nz to enquire about an upcoming personal branding retreat.
Transform your personal brand
What we do
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We work with you to discover and articulate your core purpose, the foundation of your personal brand.
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We help you identify and engage the right audience, ensuring your message resonates and connects.
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Craft a compelling story that reflects your authentic strengths and ambitions.
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Develop a plan to increase your presence and build a strong reputation in your field.
Achieve your career goals with expert coaching
Whether you’re preparing for an interview, seeking to enhance your performance, or navigating a career transition, our coaching support provides the guidance you need to realise your full potential.
What we do
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We help you understand your strengths and create a clear pathway to achieving your career aspirations.
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Tailored coaching sessions to help you succeed in interviews and make a lasting impression.
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Strategies to improve your professional performance and achieve excellence.
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Develop the confidence and skills necessary to lead effectively and inspire your team.
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Looking for someone to inspire your people with a session on strategic leadership or building a personal brand at your business or corporate event? Enquire now about engaging me for your presentation.
